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Case
| HBS Case Collection
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1997
(Revised from original 1997 version)
Mercer Management Consulting's "Grow to Be Great" (B): Going Ahead with the Book
by
Dorothy A. Leonard and Carin-Isabel Knoop
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Abstract
Supplements the (A) case.
Keywords: Consulting Industry;
Publishing Industry;
Citation:
Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (B): Going Ahead with the Book. Harvard Business School Case 697-087, May 1997. (Revised from original April 1997 version.)