Case | HBS Case Collection | April 1997 (Revised May 1997)

Mercer Management Consulting's "Grow to Be Great" (B): Going Ahead with the Book

by Dorothy A. Leonard and Carin-Isabel Knoop

Abstract

Supplements the (A) case.

Keywords: Consulting Industry; Publishing Industry;

Citation:

Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (B): Going Ahead with the Book. Harvard Business School Case 697-087, April 1997. (Revised May 1997.)