Case | HBS Case Collection | March 1997

Hospital Equipment Corp.

by Clayton M. Christensen

Abstract

Hospital Equipment Corp. is a very successful maker of hospital beds. Due to outstanding performance in new product development, it grew to dominate its primary market and is searching for other opportunities to grow through new product development. It discovers that its internal system for identifying new, high-growth markets actually screens out some exciting growth possibilities.

Keywords: Growth and Development Strategy; Innovation and Management; Opportunities; Business Processes; Product Development; Technological Innovation; Expansion; Markets; Problems and Challenges; Medical Devices and Supplies Industry; United States;

Citation:

Christensen, Clayton M. "Hospital Equipment Corp." Harvard Business School Case 697-086, March 1997.