| HBS Case Collection
(Revised from original 1996 version)
Team New Zealand (A)
The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach construction, they must decide whether to build both boats at the same time and, if so, whether to vary their designs. The decision hinges on evaluating the benefits of different experimentation strategies. Includes color exhibits.
Keywords: Product Design;
Research and Development;
Situation or Environment;
Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (A)." Harvard Business School Case 697-040, April 1997. (Revised from original October 1996 version.)