Case | HBS Case Collection | September 1996

Silicon Graphics, Inc. (B)

by Marco Iansiti and Alan D. MacCormack

Abstract

After the release of the "Challenge" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University?

Keywords: Decisions; Technological Innovation; Management Practices and Processes; Product Development; Hardware; Computer Industry;

Citation:

Iansiti, Marco, and Alan D. MacCormack. "Silicon Graphics, Inc. (B)." Harvard Business School Case 697-038, September 1996.