Case | HBS Case Collection | September 1996

Silicon Graphics, Inc. (B)

by Marco Iansiti and Alan D. MacCormack


After the release of the "Challenge" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University?

Keywords: Decisions; Technological Innovation; Management Practices and Processes; Product Development; Hardware; Computer Industry;


Iansiti, Marco, and Alan D. MacCormack. "Silicon Graphics, Inc. (B)." Harvard Business School Case 697-038, September 1996.