| HBS Case Collection
(Revised from original 1996 version)
Eli Lilly and Company: Innovation in Diabetes Care
Summarizes Eli Lilly's history of innovation in its business, describing how the dimensions along which innovations have been made in the industry have changed. Lilly's innovation strategy has been to pursue ever higher performance products, while others in the industry have pursued more convenient products. At the time of the case, Lilly is contemplating offering services, not just products, to diabetic patients.
Innovation and Management;
Health Care and Treatment;