| HBS Case Collection
(Revised from original 1995 version)
Executive Shirt Company, Inc.
The Executive Shirt Co. is contemplating a move into custom-made shirts. The company's general manager has charged two of his managers to come up with plans for incorporating production of custom shirts into the existing manufacturing process.
Keywords: Change Management;
Apparel and Accessories Industry;
Hammond, Janice H., and Sylvie Ryckebusch. "Executive Shirt Company, Inc." Harvard Business School Case 696-071, March 1996. (Revised from original October 1995 version.)