Case | HBS Case Collection | 1996 (Revised from original 1995 version)

Executive Shirt Company, Inc.

by Janice H. Hammond and Sylvie Ryckebusch

Abstract

The Executive Shirt Co. is contemplating a move into custom-made shirts. The company's general manager has charged two of his managers to come up with plans for incorporating production of custom shirts into the existing manufacturing process.

Keywords: Change Management; Production; Strategic Planning; Expansion; Apparel and Accessories Industry; United States;

Citation:

Hammond, Janice H., and Sylvie Ryckebusch. "Executive Shirt Company, Inc." Harvard Business School Case 696-071, March 1996. (Revised from original October 1995 version.)