Case | HBS Case Collection | October 1995 (Revised March 1996)

Executive Shirt Company, Inc.

by Janice H. Hammond and Sylvie Ryckebusch


The Executive Shirt Co. is contemplating a move into custom-made shirts. The company's general manager has charged two of his managers to come up with plans for incorporating production of custom shirts into the existing manufacturing process.

Keywords: Change Management; Production; Strategic Planning; Expansion; Apparel and Accessories Industry; United States;


Hammond, Janice H., and Sylvie Ryckebusch. "Executive Shirt Company, Inc." Harvard Business School Case 696-071, October 1995. (Revised March 1996.)