Article | Journal of Marketing Research (JMR) | November 1988

Impact of Sales Promotions on When, What, and How Much to Buy

by Sunil Gupta

Keywords: Sales; Product Marketing;

Citation:

Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (

Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association​

.)