Article | Journal of Marketing Research (JMR) | February 1991

Stochastic Models of Interpurchase Time with Time-Dependent Covariates

by Sunil Gupta

Keywords: Theory; Sales;

Citation:

Gupta, Sunil. "Stochastic Models of Interpurchase Time with Time-Dependent Covariates." Journal of Marketing Research (JMR) 28 (February 1991): 1–15.