Article | JMR, Journal of Marketing Research | February 1991

Stochastic Models of Interpurchase Time with Time-Dependent Covariates

by Sunil Gupta

Keywords: Theory; Sales;

Citation:

Gupta, Sunil. "Stochastic Models of Interpurchase Time with Time-Dependent Covariates." JMR, Journal of Marketing Research 28 (February 1991): 1–15.