Article | Journal of Consumer Research

The Discounting of Discounts and Promotion Thresholds

by Sunil Gupta and Lee G. Cooper

Keywords: Product Marketing;

Citation:

Gupta, Sunil, and Lee G. Cooper. "The Discounting of Discounts and Promotion Thresholds." Journal of Consumer Research 19, no. 3 (December 1992): 401–411.