Article | Journal of Consumer Research | December 1992

The Discounting of Discounts and Promotion Thresholds

by Sunil Gupta and Lee G. Cooper

Keywords: Product Marketing;

Citation:

Gupta, Sunil, and Lee G. Cooper. "The Discounting of Discounts and Promotion Thresholds." Journal of Consumer Research 19 (December 1992): 401–411.