Article | JMR, Journal of Marketing Research | November 1993

Reflections on 'Impact of Sales Promotions on When, What, and How Much to Buy'

by Sunil Gupta

Keywords: Sales; Product Marketing;

Citation:

Gupta, Sunil. "Reflections on 'Impact of Sales Promotions on When, What, and How Much to Buy'." JMR, Journal of Marketing Research 30 (November 1993): 522–524.