Article | Marketing Letters | October 1994

Issues in the Estimation and Application of Latent Structure Models of Choice

by Ulf Bockenholt, Melinda S. de Borrero, Ham Bozdogan, Wayne DeSarbo, William R. Dillon, Sunil Gupta, Wagner Kamakura, Ajith Kumar, V. Ramaswamy and Michael Zenor

Keywords: Decision Choices and Conditions;

Citation:

Bockenholt, Ulf, Melinda S. de Borrero, Ham Bozdogan, Wayne DeSarbo, William R. Dillon, Sunil Gupta, Wagner Kamakura, Ajith Kumar, V. Ramaswamy, and Michael Zenor. "Issues in the Estimation and Application of Latent Structure Models of Choice." Marketing Letters 5, no. 4 (October 1994): 323–334.