Article | JMR, Journal of Marketing Research | May 1998

Determining Segmentation in Sales Response Across Consumer Purchase Behaviors

by Randolph E. Bucklin, Sunil Gupta and S. Siddarth

Keywords: Segmentation; Sales; Customers; Behavior;

Citation:

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." JMR, Journal of Marketing Research 35 (May 1998): 189–197.