Article | Journal of Forecasting | June–July 1998

Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment

by Randolph E. Bucklin, Sunil Gupta and S. Siddarth

Keywords: Sales; Decision Choices and Conditions; Customers; Product;

Citation:

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment." Journal of Forecasting 17, nos. 3-4 (June–July 1998): 281–301.