Article | Statistica Neerlandica | November 1998

Modeling Large Data Sets in Marketing

by Sridhar Balasubramanian, Sunil Gupta, Wagner Kamakura and Michel Wedel

Keywords: Data and Data Sets; Marketing;

Citation:

Balasubramanian, Sridhar, Sunil Gupta, Wagner Kamakura, and Michel Wedel. "Modeling Large Data Sets in Marketing." Special Issue on Large Data Sets in Business Economics. Statistica Neerlandica 52, no. 3 (November 1998).