Article | Marketing Science | 1999

The "Shopping Basket": A Model for Multi-Category Purchase Incidence Decision

by Puneet Manchanda, Asim Ansari and Sunil Gupta

Keywords: Decision Making; Sales;

Citation:

Manchanda, Puneet, Asim Ansari, and Sunil Gupta. The "Shopping Basket": A Model for Multi-Category Purchase Incidence Decision. Marketing Science 18, no. 2 (1999): 95–115.