Article | Marketing Science | 1999

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

by Randolph E. Bucklin and Sunil Gupta

Keywords: Data and Data Sets; Technology; Perspective; Education; Supply and Industry;

Citation:

Bucklin, Randolph E., and Sunil Gupta. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives." Marketing Science 18, no. 3 (1999): 247–273.