Article | McKinsey Quarterly | 1999

A Segmentation You Can Act on

by John Forsyth, Sunil Gupta, Sudeep Haldar, Anil Kaul and Keith Kettle

Keywords: Segmentation;

Citation:

Forsyth, John, Sunil Gupta, Sudeep Haldar, Anil Kaul, and Keith Kettle. "A Segmentation You Can Act on." McKinsey Quarterly 3 (1999): 6–15.