Article | Journal of Retailing

Consumer Price Sensitivity and Price Thresholds

by Sangman Han, Sunil Gupta and Donald R. Lehmann

Keywords: Customers; Price;


Han, Sangman, Sunil Gupta, and Donald R. Lehmann. "Consumer Price Sensitivity and Price Thresholds." Journal of Retailing 77, no. 4 (Winter 2001): 435–456. (Honorable Mention, Davidson Award for Best Paper, Journal of Retailing, 2003.)