Article | Marketing Letters | August 1999

Choice and the Internet: From Clickstream to Research Stream

by Randolph E. Bucklin, James Lattin, Asim Ansari, David Bell, Eloise Coupey, Sunil Gupta, John D.C. Little, Carl Mela, Alan Montgomery and Joel Steckel

Keywords: Decision Choices and Conditions; Online Technology; Research;

Citation:

Bucklin, Randolph E., James Lattin, Asim Ansari, David Bell, Eloise Coupey, Sunil Gupta, John D.C. Little, Carl Mela, Alan Montgomery, and Joel Steckel. "Choice and the Internet: From Clickstream to Research Stream." Marketing Letters 10, no. 3 (August 1999): 245–258.