Article | Journal of Interactive Marketing | winter 2002

Customers As Assets

by Sunil Gupta and Donald R. Lehmann

Keywords: Customers; Assets;

Citation:

Gupta, Sunil, and Donald R. Lehmann. "Customers As Assets." Journal of Interactive Marketing 17, no. 1 (winter 2002): 9–24. (Winner of Journal of Interactive Marketing. Best Paper Award.)