Article | Quantitative Marketing and Economics | December 2003

Leveraging Information across Categories

by Raghu Iyenger, Asim Ansari and Sunil Gupta

Keywords: Information;

Citation:

Iyenger, Raghu, Asim Ansari, and Sunil Gupta. "Leveraging Information across Categories." Quantitative Marketing and Economics 1, no. 4 (December 2003): 425–465.