Supplement | HBS Case Collection | June 1995 (Revised July 2006)

Barilla SpA (B)

by Janice H. Hammond

Abstract

Supplements the (A) case.

Keywords: Production; Distribution; Sales; Demand and Consumers; Programs; Food and Beverage Industry; Italy;

Citation:

Hammond, Janice H. "Barilla SpA (B)." Harvard Business School Supplement 695-064, June 1995. (Revised July 2006.)