Supplement | HBS Case Collection | 2006 (Revised from original 1995 version)

Barilla SpA (B)

by Janice H. Hammond

Abstract

Supplements the (A) case.

Keywords: Production; Distribution; Sales; Demand and Consumers; Programs; Food and Beverage Industry; Italy;

Citation:

Hammond, Janice H. "Barilla SpA (B)." Harvard Business School Supplement 695-064, July 2006. (Revised from original June 1995 version.)