| HBS Case Collection
Understanding User Needs
Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a "how to" for product developers, and includes theory as well as examples from practice.
Keywords: Customer Satisfaction;
Customer Value and Value Chain;