Article | Journal of Marketing Research (JMR) | May 2006

Detection Defection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

by Scott Neslin, Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte Mason

Keywords: Measurement and Metrics; Forecasting and Prediction; Customers;

Citation:

Neslin, Scott, Sunil Gupta, Wagner Kamakura, Junxiang Lu, and Charlotte Mason. "Detection Defection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models." Journal of Marketing Research (JMR) 43, no. 2 (May 2006): 204–211.