Article | Marketing Science | November–December 2006

Customer Metrics and Their Impact on Financial Performance

by Sunil Gupta and Valarie Zeithaml

Keywords: Customers; Measurement and Metrics; Finance; Performance;

Citation:

Gupta, Sunil, and Valarie Zeithaml. "Customer Metrics and Their Impact on Financial Performance." Marketing Science 25, no. 6 (November–December 2006): 718–739.