Article | Journal of Relationship Marketing | October 2006

Customer Lifetime Value and Firm Valuation

by Sunil Gupta and Donald R. Lehmann

Keywords: Customers; Value; Business Ventures; Valuation;

Citation:

Gupta, Sunil, and Donald R. Lehmann. "Customer Lifetime Value and Firm Valuation." Journal of Relationship Marketing 5, nos. 2/3 (October 2006).