| HBS Case Collection
(Revised from original version)
Innovation: A Customer-Driven Approach
Provides a selection of methodologies for the investigation of user needs, concept development, and product design.
Keywords: Customer Relationship Management;
Iansiti, Marco, Thomas J. Kosnik, and Ellen Stein. "Innovation: A Customer-Driven Approach." Harvard Business School Background Note 695-016, October 2011. (Revised from original November 1994 version.)