Publications
Publications
- November 1994 (Revised October 2011)
- HBS Case Collection
Innovation: A Customer-Driven Approach
By: Marco Iansiti, Thomas J. Kosnik and Ellen Stein
Abstract
Provides a selection of methodologies for the investigation of user needs, concept development, and product design.
Keywords
Citation
Iansiti, Marco, Thomas J. Kosnik, and Ellen Stein. "Innovation: A Customer-Driven Approach." Harvard Business School Background Note 695-016, November 1994. (Revised October 2011.)