Case | HBS Case Collection | July 1994 (Revised March 1995)

Microsoft: Multimedia Publications (B)

by Marco Iansiti and Ellen Stein

Abstract

Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products.

Keywords: Product Development; Software; Product Design; Organizational Structure; Product Launch; Business Strategy; Consumer Products Industry; Information Technology Industry; Washington (state, US);

Citation:

Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (B)." Harvard Business School Case 695-006, July 1994. (Revised March 1995.)