Case | HBS Case Collection | July 1994

Microsoft: Multimedia Publications (A)

by Marco Iansiti and Ellen Stein

Abstract

Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft alter its product development process (if at all) for this new product?

Keywords: Product Development; Organizational Structure; Software; Design; Expansion; Consumer Products Industry; Information Technology Industry; Washington (state, US);

Citation:

Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.