Supplement | HBS Case Collection | March 1994

Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (B)

by Roy D. Shapiro and Michael D. Watkins

Abstract

Supplements the (A) case.

Keywords: Telecommunications Industry;

Citation:

Shapiro, Roy D., and Michael D. Watkins. "Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (B)." Harvard Business School Supplement 694-077, March 1994.