Case | HBS Case Collection | March 1994

Materials Technology Corp.

by Clayton M. Christensen

Abstract

Materials Technology Corp. (MTC) is an MIT-based start-up company that identified an initial product market for its advanced materials-processing technology using conventional market research techniques. While pursuing that market--advanced microelectronic components--customers from very different markets such as steelmaking and electricians' hardware approach MTC, offering to pay MTC substantial money to develop and manufacture products for it. This calls into question MTC's initial market and product strategy.

Keywords: Marketing Strategy; Technology; Markets; Product Development; Innovation and Management; Electronics Industry; Computer Industry; United States;

Citation:

Christensen, Clayton M. "Materials Technology Corp." Harvard Business School Case 694-075, March 1994.