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Conference Presentation
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01
May
2006
Adding Bricks to Clicks: The Effect of Retail Store Openings on Direct-to-Consumer Channels of Distribution
by
Jill Avery, Mary N. Caravella, John A. Deighton and Thomas J. Steenburgh
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Keywords: Distribution Channels;
Demand and Consumers;
Citation:
Avery, Jill, Mary N. Caravella, John A. Deighton, and Thomas J. Steenburgh. "Adding Bricks to Clicks: The Effect of Retail Store Openings on Direct-to-Consumer Channels of Distribution." Paper presented at the Society for Consumer Psychology Conference on Advertising and Consumer Psychology, Society for Consumer Psychology, Houston, TX, May 01, 2006.