Case | HBS Case Collection | September 1992 (Revised November 1996)

Royal Automobile Club Rescue Services Division: Transformation Through Technology

by W. Earl Sasser and Roger H. Hallowell

Abstract

The Royal Automobile Club uses a new computer and telephone system to improve its service standards and profitability. After the initial impact of changes from technology, the organization faces a need to choose between future technological development or organizational change.

Keywords: Technological Innovation; Decision Choices and Conditions; Organizational Change and Adaptation; Information Technology; Corporate Strategy; Service Industry; Auto Industry; United Kingdom;

Citation:

Sasser, W. Earl, and Roger H. Hallowell. "Royal Automobile Club Rescue Services Division: Transformation Through Technology." Harvard Business School Case 693-029, September 1992. (Revised November 1996.)