Case | HBS Case Collection | March 1992

Applied Materials

by Steven C. Wheelwright


Describes three subsequent generations of product development effort at an equipment firm supplying the semiconductor industry. The firm is partway into the third generation development and must decide whether and how to accelerate product development to respond to competitive pressures.

Keywords: Product Development; Competitive Strategy; Decision Making; Industry Structures; Industrial Products Industry; Semiconductor Industry;


Wheelwright, Steven C. "Applied Materials." Harvard Business School Case 692-078, March 1992.