Case | HBS Case Collection | November 1991 (Revised January 1997)

Motorola, Inc.: Bandit Pager Project (Abridged)

by Steven C. Wheelwright

Abstract

Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not properly addressed and, despite the claims of the company that the project was completed in 18 months, development of the line continued after the official end date for over a year. The student must analyze the situation to determine what lessons should be taken from the project and how best to apply those lessons to other projects.

Keywords: Time Management; Marketing; Product Development; Production; Success; Projects; Technology; Telecommunications Industry;

Citation:

Wheelwright, Steven C. "Motorola, Inc.: Bandit Pager Project (Abridged)." Harvard Business School Case 692-069, November 1991. (Revised January 1997.)