Case | HBS Case Collection | October 1991 (Revised April 1992)

Honda Today

by Marco Iansiti


Describes a situation in which the manager in charge of a major development project at Honda needs to make a decision about the technical specification of the product. The decision has profound implications for the product concept and strategy, as well as for the technical feasibility and challenges of the design. The students need to evaluate different options and estimate their impact on the success of the final product. Underlines the importance of choosing an option that is consistent with the overall concept of the product and the company's design and philosophy.

Keywords: Decisions; Product Design; Organizational Design; Performance Consistency; Projects; Auto Industry;


Iansiti, Marco. "Honda Today." Harvard Business School Case 692-044, October 1991. (Revised April 1992.)