Article | Journal of Personality and Social Psychology

Less is More: The Lure of Ambiguity, or Why Familiarity Breeds Contempt

by Michael I. Norton, Jeana H. Frost and Dan Ariely

Citation:

Norton, Michael I., Jeana H. Frost, and Dan Ariely. "Less is More: The Lure of Ambiguity, or Why Familiarity Breeds Contempt." Journal of Personality and Social Psychology 92, no. 1 (January 2007): 97–105.