Case | HBS Case Collection | October 1990 (Revised November 1992)

Ceramics Process Systems Corp. (A)

by Clayton M. Christensen

Abstract

A small ceramics company started by a group of MIT professors struggles with some basic technology strategy issues. A plan to take "one commercializable step" at a time in order to get a foothold in the market goes awry because of incompatibility between the company's highly innovative processing and the conventional materials they attempt to use. The case addresses issues of technology development strategy, management of research, and technical competencies. A rewritten version of an earlier case. May be used with Ceramics Process System (B).

Keywords: Business Startups; Technology; Problems and Challenges; Market Entry and Exit; Innovation Strategy; Technological Innovation; Research and Development; Production; Manufacturing Industry; Cambridge;

Citation:

Christensen, Clayton M. "Ceramics Process Systems Corp. (A)." Harvard Business School Case 691-028, October 1990. (Revised November 1992.)