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Case
| HBS Case Collection
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1991
(Revised from original 1990 version)
Digital Equipment Corp.: Complex Order Management
by
Janice H. Hammond
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Abstract
Describes the proposed creation of a low end 3000 configuration workstation using Digital's competitive advantage of offering a la carte configuration capability and ability to build different options for customers. Disadvantages of this 3000 configuration workstation include a high processing cost exceeding $500 per order and delays in customer orders using the complex order management process.
Keywords: Customer Focus and Relationships;
Cost;
Management Practices and Processes;
Distribution;
Competitive Advantage;