Case | HBS Case Collection | March 1990 (Revised July 1991)

Digital Equipment Corp.: Complex Order Management

by Janice H. Hammond

Abstract

Describes the proposed creation of a low end 3000 configuration workstation using Digital's competitive advantage of offering a la carte configuration capability and ability to build different options for customers. Disadvantages of this 3000 configuration workstation include a high processing cost exceeding $500 per order and delays in customer orders using the complex order management process.

Keywords: Customer Focus and Relationships; Cost; Management Practices and Processes; Distribution; Competitive Advantage;

Citation:

Hammond, Janice H. "Digital Equipment Corp.: Complex Order Management." Harvard Business School Case 690-081, March 1990. (Revised July 1991.)