Article | NAMA | 1998

The Nature of Trust and Its Impact on Relationship Management Activities

by Joseph P. Cannon, Greg Gundlach and Das Narayandas

Keywords: Trust; Relationships; Management;

Citation:

Cannon, Joseph P., Greg Gundlach, and Das Narayandas. "The Nature of Trust and Its Impact on Relationship Management Activities." NAMA 34, no. 4 (1998): 10–11, 21–23.