Case | HBS Case Collection | June 1989 (Revised May 1993)

Fairfield Inn (A)

by James L. Heskett


The Fairfield Inn, an economy hotel venture by the Marriott Corp., has developed a novel method for selecting and measuring the performance of its hotel personnel that fits the company's strategy. Because it faces the need to grow rapidly, questions have arisen as to whether to offer franchises and in what form, considering the need to protect its unique concept.

Keywords: Selection and Staffing; Innovation and Invention; Growth and Development Strategy; Franchise Ownership; Performance Evaluation; Corporate Strategy; Accommodations Industry;


Heskett, James L. "Fairfield Inn (A)." Harvard Business School Case 689-092, June 1989. (Revised May 1993.)