Article | Journal of International Marketing | May 1999

Corporate Culture and Market Orientation: Comparing Indian and Japanese Firms

by R. Deshpande and J. U. Farley

Keywords: Markets; Business Ventures; Culture; India; Japan;

Citation:

Deshpande, R., and J. U. Farley. "Corporate Culture and Market Orientation: Comparing Indian and Japanese Firms." Journal of International Marketing 7, no. 4 (May 1999): 111–127.