Article | Journal of Global Marketing | 2005

Charting the Evolution of Russian Firms from Soviet 'Producer Orientation' to Contemporary 'Market Orientation'

by John U. Farley and Rohit Deshpandé

Keywords: Change; Business Ventures; Markets; Russia;

Citation:

Farley, John U., and Rohit Deshpandé. "Charting the Evolution of Russian Firms from Soviet 'Producer Orientation' to Contemporary 'Market Orientation'." Journal of Global Marketing 19, no. 2 (2005): 7–26.