Article | Harvard Business Review | June 2006

Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption

by John T. Gourville

Keywords: Sales; Product; Adoption;

Citation:

Gourville, John T. "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption." Harvard Business Review 84, no. 6 (June 2006).