Conference Presentation | Aug 2006 - 2006

Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'

by Anita Elberse

Keywords: Entertainment; Marketing Channels;

Citation:

Elberse, Anita. "Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'." Paper presented at the Marketing Dynamics Conference, University of California, Los Angeles, August 2006.