Conference Presentation | Jun 2006

Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'

by Anita Elberse

Keywords: Entertainment; Marketing Channels;

Citation:

Elberse, Anita. "Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'." Paper presented at the INFORMS Marketing Science Conference, Katz School of Management, University of Pittsburgh, June 2006.