Case | HBS Case Collection | August 1998 (Revised June 2013)

Business Plan for Room For Dessert: Adding Unique Ingredients to Life's Balancing Act

by Joseph B. Lassiter III and Michael J. Roberts

Abstract

Summarizes the business plan for a concept restaurant focused on late evening dessert service as well as its subsequent rollout plan.

Keywords: Business Strategy; Planning; Business Plan; Outcome or Result; Service Operations; Experience and Expertise; Service Industry; Food and Beverage Industry;

Citation:

Lassiter, Joseph B., III, and Michael J. Roberts. "Business Plan for Room For Dessert: Adding Unique Ingredients to Life's Balancing Act." Harvard Business School Case 899-008, August 1998. (Revised June 2013.)