Case | HBS Case Collection | April 1986 (Revised September 1993)

Sun Microsystems, Inc. (A)

by Steven C. Wheelwright

Abstract

Sun Microsystems managers must decide whether to launch a new product into manufacturing. Teaching objectives include: 1) an analysis of the competitive environment, 2) examination of technological choices, 3) understanding of the new product development process, and 4) the nature of short design life vis-a-vis product development and product manufacture.

Keywords: Decision Choices and Conditions; Product Launch; Product Development; Production; Competitive Strategy; Computer Industry;

Citation:

Wheelwright, Steven C. "Sun Microsystems, Inc. (A)." Harvard Business School Case 686-133, April 1986. (Revised September 1993.)