Article | Journal of the Academy of Marketing Science | winter 2000

Beyond Market Orientation: When Customers and Suppliers Disagree

by C. Steinman, R. Deshpande and J. U. Farley

Keywords: Markets; Customers;

Citation:

Steinman, C., R. Deshpande, and J. U. Farley. "Beyond Market Orientation: When Customers and Suppliers Disagree." Journal of the Academy of Marketing Science 28 (winter 2000): 109–119.