Publications
Publications
- February 1986 (Revised November 1989)
- HBS Case Collection
Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (A)
By: David A. Garvin
Abstract
Describes the evolution of a company's manufacturing strategy over an eight-year period. Copeland had pursued a strategy of building freestanding focused plants devoted to single processes or product lines, and then moving products from the home plant at Sidney, Ohio to the new facility. Sidney is now left with a jumble of unrelated products and processes, and management must decide whether it should be reorganized by product line or manufacturing processes. HBR reprint number 85117 "Competing Through Manufacturing," January-February 1985, by S.C. Wheelwright and R.H. Hayes may be taught with these cases.
Keywords
Factories, Labs, and Plants; Product; Production; Strategy; Restructuring; Geographic Location; Manufacturing Industry; Ohio
Citation
Garvin, David A. "Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (A)." Harvard Business School Case 686-088, February 1986. (Revised November 1989.)